Welcome to our first ever episode of RoundelTable! Tonight we discuss BMW’s new “Expression of Joy” ad campaign, the 5 Series Gran Turismo, the upcoming (rumored) 1M, and more.
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| Download (Duration: 1:07:50 — 46.7MB)
Guests
Christopher Baccus: Vice-President of Digital Brand Strategy at Wunderman/TeamDetroit. 13 Year BMW CCA Member. Twitter @cbaccus
“Expression of Joy” ad campaign
BMW Story of Joy TV Ad (YouTube)
BMW Joy is Futureproof (YouTube)
BMW Spreads Its Olympic Joy, Audi Tries to Squash It (Chris Baccus, Auto Marketing Blog)
It’s official: The poseurs and in-house cynics are out to destroy BMW from within (Peter M. De Lorenzo, Auto Extremist)
5 Series Gran Turismo
BMW 5 Series Gran Turismo a Comfortable Fit for the Neiman Marcus MILF (Chris Baccus, Auto Marketing Blog)
Comparison: BMW 5 Series GT vs. BMW 5 Series Touring (BMWBlog)
BMW M1/1M/135is
Breaking: Best Spy Photos and Videos – BMW M1 or 1M (BMWBlog)
BMW 0 Series
BMW CEO: “Ready for Front Drive” (BMWBlog)
Miscellaneous
Is BMW the New GM? (YouTube)